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About


Curae blooms in Lisbon in 2020 [ what a year ]

Our founder Sofia lives with two adorable dogs and 60+ plants. She believes people have the power to transform their lives at any moment and that plants and pets have superpowers and can truly contribute to changing one's life from the inside out. They’re not simply people, plants or pets - they’re caring beings and together with people everything gets better. 

Why mind?

In a modern city-living that makes us stressed and less present, we believe that caring for each other is essential to consistently bring us an inner balance. It changes our whole energy and environments - our minds, homes, workspaces and our relations.

Minding others and taking care of plants and pets has been shown to benefit our minds in various ways - when we take care, care comes to us. We want you to feel the goods of the caring experience.

This online, made with love, plantshop is just the beginning of our caring journey.

People & plants & pets

Our mission is to highlight the power of people, plants and pets to regenerate each other, a caring experience that goes both ways - people take care of plants & pets and, by doing so, they’re taking care of their inner being too. We understand and speak the language of all; all must be taken care of - we’re all a family and complement each other.

This way, and as a starting point, we commit to curate, pot and deliver inspiring plants as an enriching experience to your door (yes, any of our products can become a gift!). With plants, more is more - the more plants we surround ourselves with, the more brightening our life will be.

We do it because we deeply mind about people & pets & plants and know that together we’re better.

Our Values

Press

NiT

Curae: o novo projeto português de adoção de plantas que promovem o bem-estar.

Observador 

Curae. O guia para ser feliz, uma planta de cada vez.

TimeOut

Curae: a experiência é o que importa nesta casa onde cabem pessoas, plantas e animais.

Idealista News

O poder das plantas e dos animais para tornar a vida melhor em casa.